Marketing Principles
Catalog #10104102
This foundation course introduces students to the marketing process and how it operates in today’s dynamic organizations. The entire marketing mix is examined on a broad scale. Topics include: market segmentation and targeting strategies, market research, consumer behavior, product development, pricing policies, distribution, and an overview of promotion. This basic course provides a comprehensive overview of the exciting world of marketing.
Credits: 3
Prerequisites:
Course Offerings
last updated: 01:01:42 AM Mar 17 2010
This is a list of classes scheduled at various MATC locations. For complete, up-to-date information - including availability - please search for classes through Inside MATC.
MATC West
Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction
10104102
Class #71348
Spring 2009-2010
Jan 13 2010 -
May 12 2010
5:30 PM - 8:20 PM
W
Marco,Patricia L
In Person
Portage Campus
Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction
10104102
Class #71226
Spring 2009-2010
Jan 14 2010 -
May 13 2010
8:00 AM - 9:45 AM
R
Zirkel,Sommai U
Telepresence
Reedsburg Campus
Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction
10104102
Class #71609
Spring 2009-2010
Jan 14 2010 -
May 13 2010
8:00 AM - 9:45 AM
R
Zirkel,Sommai U
Telepresence
Truax Campus
Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction
10104102
Class #62620
Spring 2009-2010
Jan 11 2010 -
May 12 2010
11:30 AM - 12:45 PM
M W
Foutch-Reynolds,Roberta J
In Person
10104102
Class #63366
Spring 2009-2010
Jan 12 2010 -
May 13 2010
12:30 PM - 1:45 PM
T R
Marco,Patricia L
In Person
10104102
Class #64034
Spring 2009-2010
Jan 11 2010 -
May 14 2010
Online
Arenas,Christopher C
Online Course
10104102
Class #64386
Spring 2009-2010
Jan 11 2010 -
May 12 2010
10:00 AM - 11:15 AM
M W
Luthar,Navneet K
In Person
10104102
Class #64528
Spring 2009-2010
Jan 11 2010 -
May 14 2010
Online
Luthar,Navneet K
Online Course
10104102
Class #64640
Spring 2009-2010
Jan 11 2010 -
May 12 2010
1:00 PM - 2:15 PM
M W
Mercier,Holly B
In Person
10104102
Class #65006
Spring 2009-2010
Jan 11 2010 -
May 14 2010
Online
Marco,Patricia L
Online Course
10104102
Class #70143
Spring 2009-2010
Jan 12 2010 -
May 13 2010
11:00 AM - 12:15 PM
T R
Mercier,Holly B
In Person