Fashion Marketing

Program #101044

Associate Degree of Applied Science

Fashion Marketing is a two-year associate degree program designed for people with a creative flair and an interest in business and fashion. The program presents exciting career opportunities for people who have the ability and interest to create, develop and promote new fashion products and services. Opportunities in retail, wholesale, manufacturing and related marketing fields are available to graduates of the program. Professional courses stress an understanding of marketing activities and a knowledge of fashion products and practices. Study tours to markets and fashion centers such as Italy, New York, Chicago and Minneapolis as well as guest lecturers enrich class studies and enable students to explore career opportunities. Second-year students enroll in the Internship course during the summer semester and receive supervised work experience. Students take a variety of courses in Fashion Marketing, General Marketing, and Arts and Sciences. Sixty-seven credits are required for graduation. The program offers articulation agreements with many lcoal high schools and transferrability with some four-year colleges. The Fashion Marketing Program is directed by an advisory committee of people from area businesses, including Lands' End, Famous Footwear, Talbot's, Kohl's, Younkers, JC Penney, Target, Limited Express, Old Navy, The Boston Store, Marshall Field's, and The Gap. These companies employ many program graduates and often offer internships to MATC Fashion Marketing students.

Classes in Fashion Marketing

last updated: 07:02:10 AM Oct 11 2008

Following is a list of potential clases in the Fashion Marketing program. A list of program and graduation requirements (PDF) is available on the Fashion Marketing information page.

• Catalog # Class name
 
• 10104197 Apparel Marketing
   
• 10809197 Contemporary American Society
   
• 10809195 Economics
   
• 10104195 Fashion Analysis
   
• 10104198 Fashion CAD Lab
   
• 10104157 Internship 1
   
• 10104113 Ldrshp Strat in Marketing
   
• 10104102 Marketing Principles
   
• 10104103 Marketing Research
   
• 10104161 Marketing Tech Appls
   
• 10804123 Math w Business Apps
   
• 10104123 Merchandise Plan/Control
   
• 10104182 Portfolio Presentation
   
• 10104125 Principles of Advertising
   
• 10809199 Psychology Of Human Relations
   
• 10104104 Selling Principles
   
• 10801198 Speech
   
• 10104117 Store Management
   
• 10104118 Store Operations
   
• 10104196 Textiles
   
• 10104194 Visual Merchandising
   
• 10801195 Written Communication