Marketing Principles
Catalog #10104102
This foundation course introduces students to the marketing process and how it operates in today’s dynamic organizations. The entire marketing mix is examined on a broad scale. Topics include: market segmentation and targeting strategies, market research, consumer behavior, product development, pricing policies, distribution, and an overview of promotion. This basic course provides a comprehensive overview of the exciting world of marketing.
Credits: 3
Prerequisites:
Course Offerings
last updated: 03:00:40 PM Nov 21 2009
This is a list of classes scheduled at various MATC locations. For complete, up-to-date information - including availability - please search for classes through Inside MATC.
Fort Atkinson Campus
Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction
10104102
Class #30915
Fall 2009-2010
Aug 25 2009 -
Dec 15 2009
11:00 AM - 12:50 PM
T
Andersen,Carrie S
Interactive Television
MATC West
Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction
10104102
Class #71348
Spring 2009-2010
Jan 13 2010 -
May 12 2010
5:30 PM - 8:20 PM
W
Marco,Patricia L
In Person
Seats Available: 23
Portage Campus
Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction
10104102
Class #23571
Fall 2009-2010
Aug 25 2009 -
Dec 15 2009
11:00 AM - 12:50 PM
T
Andersen,Carrie S
Interactive Television
10104102
Class #71226
Spring 2009-2010
Jan 14 2010 -
May 13 2010
8:00 AM - 9:45 AM
R
Zirkel,Sommai U
Telepresence
Seats Available: 15
Reedsburg Campus
Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction
10104102
Class #71609
Spring 2009-2010
Jan 14 2010 -
May 13 2010
8:00 AM - 9:45 AM
R
Zirkel,Sommai U
Telepresence
Seats Available: 14
Truax Campus
Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction
10104102
Class #22709
Fall 2009-2010
Aug 24 2009 -
Dec 16 2009
11:30 AM - 12:45 PM
M W
Marco,Patricia L
In Person
10104102
Class #22713
Fall 2009-2010
Aug 25 2009 -
Dec 17 2009
11:00 AM - 12:15 PM
T R
Wilmarth,Peter J
In Person
10104102
Class #22715
Fall 2009-2010
Aug 25 2009 -
Dec 17 2009
12:30 PM - 1:45 PM
T R
Luthar,Navneet K
In Person
10104102
Class #22717
Fall 2009-2010
Aug 25 2009 -
Dec 17 2009
9:30 AM - 10:45 AM
T R
Noll,Steven D
In Person
10104102
Class #24277
Fall 2009-2010
Aug 25 2009 -
Dec 15 2009
5:30 PM - 8:20 PM
T
Wilmarth,Peter J
In Person
10104102
Class #24535
Fall 2009-2010
Aug 24 2009 -
Dec 18 2009
Online
Arenas,Christopher C
Online Course
10104102
Class #24537
Fall 2009-2010
Aug 24 2009 -
Dec 18 2009
Online
Luthar,Navneet K
Online Course
10104102
Class #33184
Fall 2009-2010
Aug 24 2009 -
Dec 16 2009
10:00 AM - 11:15 AM
M W
Uttech,Kristin A
In Person
10104102
Class #62620
Spring 2009-2010
Jan 11 2010 -
May 12 2010
11:30 AM - 12:45 PM
M W
Foutch-Reynolds,Roberta J
In Person
Seats Available: 16
10104102
Class #63366
Spring 2009-2010
Jan 12 2010 -
May 13 2010
12:30 PM - 1:45 PM
T R
Marco,Patricia L
In Person
Seats Available: 21
10104102
Class #64034
Spring 2009-2010
Jan 11 2010 -
May 14 2010
Online
Arenas,Christopher C
Online Course
Seats Available: 6
10104102
Class #64386
Spring 2009-2010
Jan 11 2010 -
May 12 2010
10:00 AM - 11:15 AM
M W
Luthar,Navneet K
In Person
Seats Available: 16
10104102
Class #64528
Spring 2009-2010
Jan 11 2010 -
May 14 2010
Online
Luthar,Navneet K
Online Course
Seats Available: 23
10104102
Class #64640
Spring 2009-2010
Jan 11 2010 -
May 12 2010
1:00 PM - 2:15 PM
M W
Mercier,Holly B
In Person
Seats Available: 17
10104102
Class #65006
Spring 2009-2010
Jan 11 2010 -
May 14 2010
Online
Marco,Patricia L
Online Course
Seats Available: 15
10104102
Class #70143
Spring 2009-2010
Jan 12 2010 -
May 13 2010
11:00 AM - 12:15 PM
T R
Mercier,Holly B
In Person
Seats Available: 20
10104102
Class #71013
Spring 2009-2010
Jan 11 2010 -
Mar 3 2010
1:00 PM - 3:50 PM
M W
Van Dong,Hiep S
Hybrid
Seats Available: 25