Marketing Principles

Catalog #10104102

This foundation course introduces students to the marketing process and how it operates in today’s dynamic organizations. The entire marketing mix is examined on a broad scale. Topics include: market segmentation and targeting strategies, market research, consumer behavior, product development, pricing policies, distribution, and an overview of promotion. This basic course provides a comprehensive overview of the exciting world of marketing.

Credits: 3

Prerequisites:

Outline of Instruction

Course Offerings

last updated: 08:17:40 AM Dec 1 2008

This is a list of classes scheduled at various MATC locations. For complete, up-to-date information - including availability - please search for classes through Inside MATC.

Fort Atkinson Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction  

10104102
Class #30418 Fall 2008-2009 Aug 27 2008 -
Dec 17 2008 1:00 PM - 2:50 PM
W Andersen,Carrie S  Interactive Television

Portage Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction  

10104102
Class #23837 Fall 2008-2009 Aug 27 2008 -
Dec 17 2008 1:00 PM - 2:50 PM
W Andersen,Carrie S  Interactive Television

Truax Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction  

10104102
Class #22749 Fall 2008-2009 Aug 25 2008 -
Dec 17 2008 10:00 AM - 11:15 AM
M W Marco,Patricia L  In Person

10104102
Class #22753 Fall 2008-2009 Aug 26 2008 -
Dec 18 2008 11:00 AM - 12:15 PM
T R Uttech,Kristin A  In Person

10104102
Class #22755 Fall 2008-2009 Aug 26 2008 -
Dec 18 2008 12:30 PM - 1:45 PM
T R Wilmarth,Peter J  In Person

10104102
Class #22757 Fall 2008-2009 Aug 26 2008 -
Dec 18 2008 2:00 PM - 3:15 PM
T R Wilmarth,Peter J  In Person

10104102
Class #24729 Fall 2008-2009 Aug 28 2008 -
Dec 18 2008 5:30 PM - 8:20 PM
R Noll,Steven D  In Person

10104102
Class #29896 Fall 2008-2009 Aug 25 2008 -
Dec 19 2008 Online Arenas,Christopher C  E-Tech

10104102
Class #29897 Fall 2008-2009 Aug 25 2008 -
Dec 19 2008 Online Uttech,Kristin A  E-Tech

10104102
Class #52530 Spring 2008-2009 Jan 12 2009 -
May 13 2009 11:30 AM - 12:45 PM
M W Marco,Patricia L  In Person

10104102
Class #52532 Spring 2008-2009 Jan 13 2009 -
May 14 2009 2:00 PM - 3:15 PM
T R Hamelink,Anthony L  In Person

10104102
Class #52536 Spring 2008-2009 Jan 13 2009 -
May 14 2009 11:00 AM - 12:15 PM
T R Luthar,Navneet K  In Person

10104102
Class #53450 Spring 2008-2009 Jan 13 2009 -
May 14 2009 12:30 PM - 1:45 PM
T R Marco,Patricia L  In Person

10104102
Class #54228 Spring 2008-2009 Jan 12 2009 -
May 15 2009 Online Arenas,Christopher C  E-Tech

10104102
Class #54230 Spring 2008-2009 Jan 13 2009 -
Mar 5 2009 2:00 PM - 4:50 PM
T R Mercier,Holly B  Accelerated

10104102
Class #54916 Spring 2008-2009 Jan 12 2009 -
May 13 2009 10:00 AM - 11:15 AM
M W Uttech,Kristin A  In Person

10104102
Class #55124 Spring 2008-2009 Jan 12 2009 -
May 15 2009 Online Andersen,Carrie S  E-Tech

10104102
Class #60044 Spring 2008-2009 Jan 12 2009 -
May 13 2009 1:00 PM - 2:15 PM
M W Luthar,Navneet K  In Person

Watertown Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction  

10104102
Class #24925 Fall 2008-2009 Aug 27 2008 -
Dec 17 2008 1:00 PM - 2:50 PM
W Andersen,Carrie S  Interactive Television