Principles of Advertising

Catalog #10104125

Introduces students to the theory and practice of integrated marketing communications. All elements in the promotions mix are summarized but the major emphasis is on advertising. Students examine the characteristics of major media alternatives including radio, television, newspapers, magazines, outdoor, direct response and alternative media. Advertising research, planning and creativity are also explored and practiced. Prerequisite: 10-104-102.

Credits: 3

Prerequisites: Prerequisite: Mrkg Prin, 10104102

Outline of Instruction

Course Offerings

last updated: 08:17:40 AM Dec 1 2008

This is a list of classes scheduled at various MATC locations. For complete, up-to-date information - including availability - please search for classes through Inside MATC.

Truax Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction  

10104125
Class #22783 Fall 2008-2009 Aug 25 2008 -
Dec 17 2008 11:30 AM - 12:45 PM
M W Heberlein,Reba J  In Person

10104125
Class #24693 Fall 2008-2009 Aug 25 2008 -
Dec 19 2008 Online Arenas,Christopher C  E-Tech

10104125
Class #52558 Spring 2008-2009 Jan 13 2009 -
May 14 2009 11:00 AM - 12:15 PM
T R Heberlein,Reba J  In Person

10104125
Class #52560 Spring 2008-2009 Mar 24 2009 -
May 14 2009 2:00 PM - 4:50 PM
T R Noll,Steven D  In Person

10104125
Class #52562 Spring 2008-2009 Jan 12 2009 -
May 15 2009 Online Arenas,Christopher C  E-Tech

10104125
Class #60052 Spring 2008-2009 Jan 7 2009 -
Feb 11 2009 5:00 PM - 9:00 PM
W Foutch-Reynolds,Roberta J  Accelerated