Data Mining
Catalog #10104105
Matching demographic research with other quantifiable data is essential in making sure the cost of marketing is on budget. This class will example various research methods in attaining names and address for specific target markets to ensure that cost effective marketing channels can be achieved. Designing research-gathering projects, interpreting data, data mining, list merging and other ways to collect and process data and other information will be explored and put to use in marketing projects.
Credits: 3.00
Prerequisites:
Course Offerings
last updated: 04:00:24 PM Nov 21 2009
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