Publicity & Promotion Strategy

Catalog #10104126

This course further explores the elements of the promotions mix—public relations, sales promotion, media buying and sponsorship/sports marketing. Flexibility is built into the course to allow for additional time to cover specific types of promotion such as trade shows and/or other popular techniques of promotion. This course, together with Promotion Principles 1 (advertising focus) provides students with a complete understanding of the promotions mix and how it is an integral part of today’s marketing. Prerequisite: 10-104-125 or concurrent with instructor consent.

Credits: 3

Prerequisites: Prerequisite(s): Marketing Principles, 10104102

Outline of Instruction

Course Offerings

last updated: 07:02:49 AM Nov 20 2008

This is a list of classes scheduled at various MATC locations. For complete, up-to-date information - including availability - please search for classes through Inside MATC.

Truax Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction  

10104126
Class #22789 Fall 2008-2009 Aug 26 2008 -
Dec 18 2008 12:30 PM - 1:45 PM
T R Marco,Patricia L  In Person

10104126
Class #52564 Spring 2008-2009 Jan 12 2009 -
May 13 2009 10:00 AM - 11:15 AM
M W Heberlein,Reba J  In Person