Publicity & Promotion Strategy
Catalog #10104126
This course further explores the elements of the promotions mix—public relations, sales promotion, media buying and sponsorship/sports marketing. Flexibility is built into the course to allow for additional time to cover specific types of promotion such as trade shows and/or other popular techniques of promotion. This course, together with Promotion Principles 1 (advertising focus) provides students with a complete understanding of the promotions mix and how it is an integral part of today’s marketing. Prerequisite: 10-104-125 or concurrent with instructor consent.
Credits: 3
Prerequisites: Prerequisite(s): Marketing Principles, 10104102
Course Offerings
last updated: 05:00:03 PM Nov 21 2009
This is a list of classes scheduled at various MATC locations. For complete, up-to-date information - including availability - please search for classes through Inside MATC.
Truax Campus
Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction
10104126
Class #22745
Fall 2009-2010
Aug 25 2009 -
Dec 17 2009
11:00 AM - 12:15 PM
T R
Heberlein,Reba J
In Person
10104126
Class #24247
Fall 2009-2010
Nov 11 2009 -
Dec 16 2009
5:00 PM - 9:00 PM
W
Heberlein,Reba J
Accelerated