Principles of Advertising
Catalog #10104125
Students are introduced to the theory and practice of integrated marketing communications. All elements in the promotions mix are summarized but the major emphasis is on advertising. Students examine the characteristics of major media alternatives including radio, television, newspapers, magazines, outdoor, direct response and alternative media. Advertising research, planning and creativity are also explored and practiced. Prerequisite: 10-104-102.
Credits: 3
Prerequisites: Prerequisite: Mrkg Prin, 10104102
Course Offerings
last updated: 10:02:15 PM Mar 16 2010
This is a list of classes scheduled at various MATC locations. For complete, up-to-date information - including availability - please search for classes through Inside MATC.
Truax Campus
Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction
10104125
Class #62640
Spring 2009-2010
Jan 11 2010 -
May 12 2010
1:00 PM - 2:15 PM
M W
Heberlein,Reba J
In Person
10104125
Class #62642
Spring 2009-2010
Jan 12 2010 -
May 13 2010
2:00 PM - 3:15 PM
T R
Noll,Steven D
In Person
10104125
Class #62644
Spring 2009-2010
Jan 11 2010 -
May 14 2010
Online
Heberlein,Reba J
Online Course
10104125
Class #75029
Spring 2009-2010
Jan 11 2010 -
May 14 2010
Online
Heberlein,Reba J
Online Course