Small Business Entrepreneurship

Program #311451

One Year Technical Diploma

The Small Business Operation program provides prospective small-business owners/entrepreneurs with the principles involved in planning and operating a small business. Attention is given to small business appraisal and oportunities; developing a written business/marketing plan; and advertising, public relations, direct mail and sales promotion plans. Marketing concepts include planning, forecasting, segmentation, product strategy, product mix, pricing and distribution are emphasized. The program also provides an introduction to the basic principles, concepts and theories of business and non-business selling, and their application to an actual sales presentation. Special attention is given to personal development and self-image concepts.

Classes in Small Business Entrepreneurship

last updated: 07:03:56 AM Nov 21 2008

Following is a list of potential classes in the Small Business Entrepreneurship program. A list of program and graduation requirements (PDF) is available on the Small Business Entrepreneurship information page.

• Catalog # Class name
 
• 10101106 Accounting Concepts
   
• 10104185 Customer Service Management
   
• 10145108 Field Experience
   
• 10104161 Marketing Tech Appls
   
• 10804123 Math w Business Apps
   
• 10145105 Operations Management
   
• 10196191 Principles of Supervision
   
• 10809199 Psychology Of Human Relations
   
• 10104104 Selling Principles
   
• 10145102 Small Bus Dev/Plan
   
• 10145106 Small Bus Mrkg/Promo Tech
   
• 10801195 Written Communication